The Rise in Male Aesthetics: Why More Men Are Seeking Treatments

While women remain the top consumers of aesthetic treatments, more men are now embracing grooming and skincare services than ever before. The changing societal norms and increased awareness have fueled this shift, with aesthetic clinics seeing more men investing in their appearance through cosmetic procedures. 

Why are more men getting facial/aesthetic treatments?

Men’s motivation for considering and undergoing facial treatments goes beyond wanting to look good. They also want to feel good and appear confident among their peers and romantic partners. Common reasons include:

• As a form of self-care and wellness
• To improve overall skin health
• To address specific skin concerns such as acne, enlarged pores, and other signs of aging
• To boost self-esteem and be more competitive

Several factors have also contributed to the rise in men seeking aesthetic treatments. These include:

• Increased acceptance and awareness through social media
• Advancements in non-surgical and minimally invasive aesthetic procedures
• Concerns about aging and body image
• The discussion of aesthetic treatments in men being the norm
• Less stigma on men pursuing aesthetic enhancements
• Easy access to information and aesthetic treatments

What are the most popular aesthetic treatments among men?

According to an 18-year analysis of the changing aesthetic surgery interest in men, published in PubMed in 2023, there’s a growth in male-centered plastic surgery procedures, especially non-surgical facial treatments. Botulinum toxin, fillers (lip and jawline), chemical peel, CoolSculpting, and butt lift experienced the biggest trend increases. 

Here’s a brief rundown of the most common aesthetic procedures among men.

• Injectables – more men are turning to botulinum toxin and dermal fillers to achieve a more energized and youthful appearance. The former is used to smooth forehead wrinkles, frown lines, and crow’s feet, while the latter is for enhancing facial contours, especially in the chin and jawline areas.
• Energy-based treatments – non-invasive skin tightening treatments are beneficial for men who want to maintain a professional and youthful appearance. Procedures such as high-intensity focused ultrasound (HIFU), Ultherapy, near-infrared (NIR), and similar technologies are appealing to men due to their convenience and lack of downtime.
• Microneedling – one of the main reasons it has become popular among men and women is that it can address various aging concerns. It is known to stimulate collagen production, improving skin texture and firmness. For most men, it is beneficial for addressing acne scars, fine lines, wrinkles, and pigmentation.
• Medical-grade facials – these include O2 and hydra facials that cleanse, exfoliate, nourish, and hydrate the skin. Such facials can also target common male skin issues such as acne, enlarged pores, and dead skin cells. They also offer immediate and lasting results with no downtime.
• CoolSculpting – and other non-invasive body contouring procedures are effective in treating fat bulges that don’t respond well to diet and exercise. Many men are drawn to CoolSculpting or fat freezing’s non-surgical nature with no downtime or surgery required. It can shape common trouble zones, such as the belly, upper arms, back fat, and double chin.
• Chemical peels – an article from GQ noted that men are undergoing peels because they tackle a number of common concerns such as nose pores, hyperpigmentation, and ingrown hairs. These procedures are also done quickly and help patients look fresh and good for their age.

Breaking gender stigmas and the future of male aesthetics

The growing focus on overall health and wellness is prompting more men to invest in their appearance, not solely for vanity, but as a part of self-care. In addition, the changing perceptions of masculinity are making men more comfortable with non-surgical facial treatments that are common among women such as fillers, botulinum toxin, and lasers. 

Because of these reasons, along with easy access to treatment, the future of male aesthetics is expected to continue to rise and receive more acceptance with a wider range of procedures available to men.

And as many are becoming more open about their grooming habits and aesthetic procedures, more products and treatments are expected to be viewed as mainstream. The stigma associated with aesthetic enhancements will also continue to drop.

How Cutis can help

At Cutis Medical Laser Clinics in Singapore, we pride ourselves in providing US FDA-approved, CE-marked, and evidence-based treatments for both men and women. Whether you’re looking to address wrinkles, enlarged pores, dark spots, unwanted fat, or other skin concerns, we have experienced aesthetic doctors and therapists who will tailor the treatment to your needs and goals. 

We also have our non-medical arm, Sanctuary by Cutis, for personalized, non-medical treatments designed to promote healthy, youthful skin. We offer carefully evaluated treatments and products performed by our trained therapists, helping you look and feel your best.

Let us be your partner in achieving your beauty and body goals. WhatsApp us today at +65 9780 2079 to learn more or book a consultation/appointment.